Forrest Mars Sr.

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Date of Birth March 21, 1904
Place of Birth Wadena, Minnesota
Date of Death Jul 1, 1999 (95)
Horoscope Aries

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Forrest Mars Sr.

Forrest Edward Mars Sr. was an American businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way and Mars chocolate candy bars, and M&M's chocolate candy, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars.

Born: Forrest Edward Mars, Wadena, Minnesota, U.S.
Died: (aged), Miami, Florida, U.S.
Education: Yale University
Occupation: Director of Mars, Inc, Founder of Ethel M Chocolates
Net worth: US$4.0 billion (1999)
Spouse(s): Audrey Ruth (Meyer) Mars
Children: Forrest Edward Mars Jr, John F. Mars, Jacqueline Mars
Parent(s): Frank C. Mars, Ethel G. Mars

About Forrest Mars Sr.

Turned the Mars candy empire into an international force, introducing M&Ms and the Mars bar. He also popularized Uncle Ben's Rice.

Before Fame

He graduated from Yale University in 1928 with an industrial engineering degree.


His candies were sold in over 100 countries worldwide.

Family Life

He was the son of Frank Mars and Ethel Mars, but rarely saw his father after his parents divorced. He had four children named Jacqueline, Forrest Jr., John and John Franklyn.


His company's ad campaigns often featured celebrities, including the voice of Vanessa Williams in one campaign.

Information related to Forrest Mars Sr.

  • Businesspeople from Saskatchewan
  • Burials at Lakewood Cemetery
  • Businesspeople in confectionery
  • Mars family
  • American food company founders
  • Businesspeople from Minnesota
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Latest information about Forrest Mars Sr. updated on January 25, 2021.

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