Jeff Valdez is an American producer, writer, studio executive and entrepreneur who created the category of Latino Programming in English. The films and TV shows written, directed and produced by Valdez have been syndicated in more than 35 countries. In 2003, Valdez founded a new nationwide English language cable channel targeting Latinos called Sí TV, which reached 90 million homes nationwide. In 2007 Valdez joined the board of directors of Maya Entertainment, whose focus was on Latino-themed films mostly in English.
About Jeff Valdez
Known for founding and heading both SiTV and Maya Entertainment, this Latino film and television producer also established Quepasa Corp, a social network aimed at Hispanic audiences. CNN praised his entrepreneurial efforts, including him in a list of 'Top 50 People Who Matter.'
Before beginning his career as a producer, he performed with a band called The Giving Tree and subsequently worked as a stand up comedian. Upon settling in Los Angeles in the early 1990s, he launched a television program called Comedy Compadres.
He was a recipient of the Center for Ethnic Understanding's Racial Harmony Award.
One of nine children born to Alfonso Valdez and Mary Garcia, he grew up in Pueblo, Colorado. He and his wife Ana became parents to children named Alex and Max.
He and Victor Canales are both well known Latino entertainment entrepreneurs.