About Lazar Novovic
Founder and CEO of the Bar Brothers YouTube channel and fitness program. His dynamic muscle-building videos and programs have earned him a following of more than 650,000 YouTube subscribers and 350,000 Instagram followers.
He founded Bar Brothers with partner Dusan Djolevic in 2011 after beginning his athletic career three years earlier.
The Bar Brothers workout video "Go Hard or Go Home" earned more than 20 million views on YouTube after it was posted in August 2011.
He has frequently posted photos of girlfriend Soleil Bonnin to his Instagram account.
Much like Christian Guzman, he is a popular fitness YouTuber and has developed his own athletic program.