BookTube is a book-specific subset of the YouTube community. The BookTube community has, to date, reached hundreds of thousands of viewers worldwide. While the majority of BookTubers focus on Young Adult literature, many address other genres. BookTube videos also generally follow a set of formats, often drawing upon the wider "bookish" culture and lexicon. There is a distinct set of recognizable faces within BookTube as well as some content created by the publishing community. BookTube is often used to advertise new publications and is cited as a source of growth for the publishing industry.
About BookTube
Monthly series created on the heels of the success of Michelle Obama's critically acclaimed "BookTube" special that drew in 1.5 million views. In the series, Obama would sit down with prominent authors and notable personalities to discuss their best-selling books.
Achievement of BookTube
The show was one of several announced by YouTube at the May 2019 NewFronts presentation as part of their "Learning" initiative. Other series that were part of the initiative included Retro Tech, Could You Survive the Movies?, Show Me The Evidence and The School of Life.
Top Facts You Did Not Know About BookTube
YouTube.. Literary criticism.
