He rose to fame on Vine alongside his friend Instagram Star Sam Golbach as one half of the video content producing duo Web Group Sam and Colby. They eventually switched to YouTube, where they have over 4.8 million subscribers.
He and Sam reached their first 10,000 followers in January of 2014, and their first 100,000 in April of the same year.
He and Sam's Vine account had over 2 million followers when the service was shut down.
Cole Robert Brock is a native of Kansas who was born in Stanley. His younger brother's name is Family Member Gage.
In January 2014, he collaborated with Instagram Star Jack Dytrych on the video "Inappropriate Songs While on Hold".