About Iyia Liu
E-commerce entrepreneur who has founded several prominent companies, including Waist Trainer, Celebration Box and Bambi Boutique. Her enormous success has led to appearances on television shows like TV3's The Cafe.
She graduated from the University of Auckland.
She has offered business and marketing courses for aspiring entrepreneurs on her eponymous website.
Her family hails from China.
Her Waist Trainer company experienced a surge of success following an endorsement from Kylie Jenner.